Editorial Opinion
A Better Way to Think About Travel
The destination.
The hotel.
The restaurant reservations.
The checklist of things to see and do.
And there’s nothing wrong with any of that.
But somewhere along the way, many trips quietly become more about logistics, schedules, and checking boxes than about the people actually sharing the experience together.
And that’s a problem.
Because when people look back on their most meaningful trips, they rarely talk about the hotel room. Instead, they talk about
- Remember that hole-in-the-wall restaurant we stumbled into?
- “Remember when you accidently asked the waiter for ‘fried grandmother’ instead of grilled fish?”
- “Remember getting completely lost trying to find the beach?”
Those are the things that stay with us.
Not because they were perfectly planned.
But because they made us FEEL something.
I have a simple way of thinking about travel.
I call it
The 5-year test
Are you still talking about the trip five years later?
And if you are…what are you talking about?
To me, the best trips don’t end when you come home.
The stories get retold.
The photos stay displayed.
Inside jokes endure.
Sometimes traditions even begin there.
And over time, those memories become part of the family itself.
Or part of a friendship.
Or a relationship.
Or a season of life you never want to forget.
That’s why I believe
Most trips are planned backwards.
Imagine we’re planning a trip together.
What’s the first question most people ask?
“Where are we going?”
But I don’t think that’s the first question.
The first question is:
Who’s coming?
And right after that:
What’s bringing everyone together?
Because a trip for four old friends reconnecting after 20 years should feel very different from a multi-generational family reunion.
The best trips aren’t just about the destination.
They’re about bringing people closer—to each other,
and to the places they experience together.
Because in a world where everyone is busy, distracted, and pulled in different directions,
meaningful time together has quietly become a rare and valuable luxury.
We’ve come to think of this as
The Gift of Time Together
Not rushed.
Not distracted.
Just present.
You have conversations like you never have at home.
You laugh harder than you have in a long time.
You share moments you didn’t plan.
And often,
You come home closer than when you left.
These are the kinds of trips we believe are worth taking—
and the kinds of experiences we want to create for you.
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